The simplyBrand App is launching and we are pretty excited!

2019-04-16 17:47:52

Greetings, dear simplyBranders!

We are here with some great news and we are sure that you would be as excited as we are as we announce the launch of our very own app.

The last few days have been a roller-coaster ride as we raced against time (and our own expectations) to complete the development of the app and it would be an understatement to say that we are extremely proud of what we have built in the timeframe we gave ourselves. We are now curious to know what kind of feedback we will receive from the community as we seek to better the app and make it more user-friendly and intuitive for everybody to use and participate in our anti-counterfeiting efforts.

We request the community to understand that this app will be the only place from where users will be able to earn SBA tokens as rewards. We have decided to control the reward mechanism (the distribution of SBA tokens as reward). The all-new, shiny simplyBrand app will be the only place that allows you to participate in the crowd-sourced detection mechanism and earn SBA in return. We are currently not working with any other app to distribute SBA tokens as reward.

Okay, so let us take a quick look at the app and how it works.

Once the app is launched, you will be able to sign in to the beta version. The app will currently support both Chinese and English languages.

On the simplyBrand app homepage, the user can click on the “Start” button to participate in the decision-making task. You will be shown pictures of the original and the fake product from a set of products and you will have to click on the picture you feel is a fake. You will earn 1 SBA by voting once for each case. With every correct answer, you gradually climb up the reputation ladder. The progress bar displays the progress of the voting process of each set. After each case gets 50 votes, if one party reaches 80% of the total votes, they will be declared the winner and each user of the winning party will receive an additional 4 SBA tokens. The SBA tokens thus obtained in the task will be displayed in your wallet on the home page.

In addition, the user can click the ‘plus’ button on the upper right corner of the homepage to enter the Report Fake page. This functionality has been offered for reporting fake products that you may come across while surfing e-commerce sites. On this page, you have to fill in the information of the fake product that you, or someone you know, ha(s)ve purchased and describe in brief the reason you feel the product is a fake. simplyBrand will submit this information to our AI. If the information that you have provided is credible and the product is proved to be a fake, you will be rewarded with SBA tokens.

We have made the app extremely intuitive and interactive, using gamification principles. We are launching the app on the 18th April, 2019 and once the app is officially launched, we will invite you to download it and start participating in what we do best — spot the fakes!

This is the next big step in our roadmap and we are proud and extremely happy that you all have stuck together with us and that is the true source of motivation for us. Stay tuned for more exciting news!

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