Major Chinese Firm, Goldfield Investment, Bets Big on simplyBrand

2019-02-13 16:17:49

Goldfield Investment, a professional investment institution based in Beijing, China has invested substantially in simplyBrand’s anti-counterfeiting services platform.

Goldfield is part of the Jifengyuan Investment and Financing Platform that focus on early-stage businesses. The team behind the company comprises of industry experts with rich experience in equity, debt, investment banking, finance and law. The company’s main interests are in ventures in the field of medicine and health, internet and manufacturing. Apart from funding, the company provides assistance in market and business development, promotion and business model design, among others. The company sees itself as a strategic partner that accompanies the growth of the venture.

We find simplyBrand unique because of a lot of reasons, primarily because of the cutting-edge technology that they are applying cost-effectively to protect the reputation of brands that are being the victim of counterfeiters,” said Mr. Huang Hai Peng, Chairman of the Board at Goldfield Investment. “We are confident that simplyBrand will become the Number 1 choice for brands around the world due to their unmatched suite of services to tackle IP infringement.”

Kaufman Chang, co-founder and CEO of simplyBrand sees this as a partnership that will help propel simplyBrand forward on its path to achieving its vision of a clean and transparent global e-commerce. “We will not only benefit from Goldfield Investment’s funding, but also from its wealth of experience and industry insights. Their close strategic partnerships with a number of reputed financial institutions in the region will serve as a launchpad for our global expansion.

simplyBrand is using state-of-the-art AI, blockchain technology and crowdsourced detection mechanism to uncover urls and platforms selling fake products. It will work closely with brands, enforcement authorities and customers to create a major obstacle at the market level thereby creating substantial financial hurdles for counterfeiters. It also has a unique “human layer” that will not only detect fakes, but also help in training the AI to evolve.

To know more about how simplyBrand intends to clean global e-commerce, visit us at

simplyBrand is in its presale phase of its token offering. To participate in a true next-gen project, visit our website and find out how you can buy SBA tokens and also benefit from the exciting bonus programs.

The Bonus Program– The bonus percentage increases with investment amount. For instance, for 350 ETH, you get a 3% bonus, for 550 ETH you get a 3.8% bonus and so on until 40,000 ETH where the investors gets a whopping bonus of 38%.

The First Mover Program– In the first 11 stages of the presale, out of 14, the earliest investors will share a bonus pool and receive bonuses depending on the amount invested.

simplyBrand Ambassador Program– The Top 100 participants that have accumulated the most investment amount from their referrals will be eligible to split a pool of SBA according to their referral contribution.

Referral Bonus Program — Get your unique referral code and invite your friends to participate in the presale. If your referred friend invests in the presale, you get 1000 SBA for each such referral.

You can get more details here.

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